Marketers in the optical industry like to host contests to help promote their products and services. Some ways to do this are below.
- Today, many contests abound on Facebook. So register for a free account there and set up a profile. Post some content on your Wall and make a fan page for your eye wear adding reading glasses images and news about a contest to win a free pair if the visitor clicks your “Like” button. Once they click this, had a panel show the content info (you can hire a social media contractor with expertise in Facebook fan pages to help set this up.
- You can have contestants submit a photo of themselves wearing their own reading glasses and have them submit an try about why they deserve a new free pair.
- Post entries on another fan page or other area and invite Facebook members to vote on the best one. Best one wins!